E-Commerce​

UX/UI design
Portrait of a young Ukrainian girl on a gray background. Instead of a wreath, she has a wreath with wires and blue-yellow lights on her head. The flickering of light bulbs is reflected on her face
client
Navoto
project type
UX/UI design
project year
2023

PROJECT DETAILS

This project transcended the typical design of an online store; it involved the creation of a comprehensive system of components, templates, adaptive designs, and elements to facilitate the rapid development of online stores. By establishing a reusable design framework, I enabled the outsourcing company to handle a high volume of orders efficiently. This system not only standardized the design process but also significantly reduced the time required to launch new online stores, ensuring consistency and quality across all projects.

My role in this project was pivotal in designing and implementing these reusable components and templates. I conducted thorough user research and usability testing to ensure that each element was intuitive and user-friendly. By focusing on adaptability, I ensured that the components could be easily customized to meet the specific needs of different clients while maintaining a cohesive design language. This approach not only improved the workflow for the design team but also enhanced the user experience for the end customers, ultimately leading to higher satisfaction and increased business opportunities for the outsourcing company.

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The main screen of the online shop selling kitchens in green and white colors
Several photos showing the work on creating a persona. In the photo there are stickers with analytics and data. Also Photo of a person - a young man is standing in a greenhouse with plants in an apron
Many screens in the form of mobile phones showing responsive design of online shops
Many screens of online shops are arranged in a collage with a chaotic structure
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“I had the pleasure of working with Michael at Navoto. Michael is a talented and creative web designer who always delivered high-quality and innovative solutions for our projects. Michael has a keen eye for design and a strong sense of user experience...”

by Ivanna Ivak

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