IOS Video Shopping & Deals

UX design
Three Apple smartphones one behind the other like a deck of cards. Each screen shows the interface of the Hiive application
client
Hiive
project type
UX design
project year
2022

Project details

The Hiive iOS App is an innovative project that merges the functionalities of a social network, an online store, and an earning platform. Users can explore and purchase a wide range of products by watching video reviews, or they can create their own video reviews to earn money. This unique combination makes the app invaluable for buyers looking for authentic product insights, bloggers aiming to monetize their content, and brands seeking to engage with their audience through genuine user-generated content. The app's design ensures accessibility and usability for people of all ages and varying levels of digital literacy, making it a versatile tool for a broad user base.

In this case study, I will outline my contributions to the development of the Hiive iOS App. My role involved conducting comprehensive user research to understand the needs and preferences of different user groups, designing intuitive interfaces that facilitate seamless navigation, and ensuring that the user experience remains consistent and engaging across all functionalities. By focusing on user-centric design principles, I aimed to create an app that not only meets the diverse requirements of its users but also enhances their overall experience, encouraging continued interaction and satisfaction with the platform.

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Four screens in the shape of phones - showing early versions of the Hiive app
Eight phones at a 45-degree angle on the screens are interfaces with early application design
Two iPhone 15 - the screens show the interface of the Hiive application with influencers
Flat illustration of a freelancer working sitting in a chair with a laptop
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“Mykhailo done a great work. I like his approach with high speed and quality. The core thing is his vision. He shared the best practises with me that helped me to make the project better. Highly recommend to work. Thanks, Mykhailo!”

by Vitalii Khyzhniak

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